Search Engine Optimization
SEO offers a visible and effective search presence leading to a considerableincrease of sales, profitability, and cost efficiency for our clients.
Off page SEO has to do with other sites and how they interact with your site. Years ago it was very easy to have a site get to page one by receiving a myriad links from other sites. A link is best described as a referral from another business. Links are still a great way to increase your website rankings but they must occur naturally or your site can run the risk of being blacklisted (or as Google refers to it- put in the sandbox). A link from a similar business that is well established will help your rankings the most. It is actually very logical if you analyze it. If you are a family law attorney in West Palm Beach and another family attorney gives you a link (referral) from their website the search engines see this as better than a link from a plumber that just put their website up last week.
Other areas of off page SEO that are very important today deal with Social Media (SM). There are a plethora of Social Media sites and determining which sites are best and which sites are relevant to your business can be overwhelming. An SEO package would not be complete without at least some form of Social Media presence.